Why do people hate american apparel

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Though it's probably against all book logic that a brand should change its core personality mid-stream, going from nearly-naked to buttoned-up preppy is a good move. American Apparel's already experimenting with a clean cut style, yet this particular flavor of prep is definitely more mod than say, its Polo Ralph Lauren RL counterpart. That's a good thing. Despite Charney's proclamation that hipsters are out, what he's peddling -- especially for men -- is a kind of hipster, albeit one that came of age in London's swinging early 60s think young Mick Jagger in pegged pants and a trim sweater.

It's a look that's very au courant now thanks to the popularity of Bravo 's series Mad Men. And while Jagger like Charney has always been an undisputed bad boy, even the squeaky clean Jonas Brothers are buying in.

The market is ripe. American Apparel can take a page from that venerable purveyor of preppy threads across the pond: Fred Perry. Perry's been peddling its polos and above-the-knee shorts to generations of British devotees. Yet Perry's also cultivated an edge by promoting indie music on its site and in stores. Log In. Resend email. Enter the email you used to setup your account. This site uses cookies to examine site traffic and user activity while on the site.

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