What does population demographics mean

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Text on this page is printable and can be used according to our Terms of Service. Any interactives on this page can only be played while you are visiting our website. You cannot download interactives. Every few years, governments count the people living in their territories, a process called a census. These counts help decide how best to allocate resources and determine political representation. Learn about the surprisingly ancient origins of the census and why this counting process is important to this day.

Demography is the study of demographics, the social characteristics and statistics of a human population. This study of the size, age structures, and economics of different populations can be used for a variety of purposes. Political candidates use the information to inform targeted campaigns. Scientists employ the data to answer research questions, and marketing teams use it for advertising purposes. Government and business policymakers use it to craft ideas and plan for the future.

Help your students understand demographics with these classroom resources. Epidemiology is the study of the occurrence and characteristics of illness within a population. There will soon be seven billion people on the planet. By global population is projected to reach nine billion. Can the planet take the strain? Fertility can refer to the ability of soil to sustain plant growth, or it can refer to the number of live births occurring in a population. Join our community of educators and receive the latest information on National Geographic's resources for you and your students.

Skip to content. Emily Grundy : Demography is the scientific study of population. Jacques Vallin : The statistical study of human populations structure and change , the factors behind their dynamics and the consequences of population change… Read more.

Skip to main content. There are various definitions for Demography : In dictionaries - The study of statistics such as births, deaths, income, or the incidence of disease, which illustrate the changing structure of human populations. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results.

Survey software Leading survey software to help you turn data into decisions. Research Edition Intelligent market research surveys that uncover actionable insights. Customer Experience Experiences change the world. Deliver the best with our CX management software. Workforce Powerful insights to help you create the best employee experience. What are Demographic Examples. What is a demographic? Select your respondents What are the various examples of demographic segmentation?

Here are a few demographic examples: Age segmentation — Age is one of the most common demographic segmentation elements. Every age group has its peculiar characteristics and needs. Babies require a constant supply of diapers, select clothing, formula, and other such products, while toddlers require educational toys, coloring books, products that stimulate their mental and physical growth.

Middle-aged adults may invest a lot more in an expensive technological gadget than a teenager. An old-aged person would rather spend their money on buying health-related products. As seen in all these examples, every segment has specific requirements, and organizations can develop marketing strategies based on these requirements to obtain valid results.

Family segmentation — There is a lot of variation in this segmentation type. A lot of families have one or multiple children.

Some have single mothers or fathers; others have gay parents with one or more children; while some are child-free and straight. Child-free families will never purchase products related to children, such as baby lotion, toys, or diapers. A multinational organization that is into developing these products will conduct demographic examples based on the type of family.

Single parents will be more inclined to save costs at various products that might not concern most child-free people. Gender segmentation — Gender is quite a primary category to conduct segmentation. Every gender has specific characteristics that are distinct and instrumental in decision-making.

It is very natural for males, females, transgender people, to have different likes and dislikes. Men might not be as interested in makeup or fashion accessories in a manner that women will be. Females are usually into makeup products, and there are currently more females who show interest in the latest fashion products.