When was miller genuine draft introduced

It was originally available in miniature champagne bottles and was one of the premier high end beers in the country for many years. Except for a brief period in the s, High Life bottles have always been quite distinctive, as they have a bright gold label and are made of a clear glass that has a tapered neck like a champagne bottle. High Life has brought back its "Girl in the Moon" logo, which features by today's standards a modestly dressed young lady that, by legend, is company founder Frederick Miller's granddaughter.

High Life beat out 17 other contestants to take home the gold medal in "American-style Lagers" at the World Beer Cup. Our flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in Today, Miller Lite is the ultimate light beer, known for its inherent quality of great taste.

Miller Genuine Draft was introduced in as the original cold filtered packaged draft beer, which means that the beer is not heat pasteurized. Miller uses an exclusive cold-filtered process that prevents some of the beer's flavor from being heated away. Miller High Life is a pilsner-style beer, dating from which was one of the first major bottled beers, though it is now commonly sold in cans.

Brewer Frederick Miller dubbed it The Champagne of Beers , as a reference to its supposed luxurious quality. In , Miller High Life Genuine Draft , was introduced with the claim of tasting like unpasteurized Miller High Life draft beer, as the new product was cold filtered and not pasteurized.

The beer has the same recipe as Miller High Life, only the filtration being different. As the name of the beer was too long and complicated the company soon shortened the name to Miller Genuine Draft, which is also often referred to as MGD. The beer itself is not changing. Putting such a modern twist on a brand like MGD, which is popular with older drinkers, has some risks, says Harry Schuhmacher , editor of Beer Business Daily. But it could pay dividends by giving retailers something new to display, while also giving drinkers who have MGD in their rotation a reason to pause in the beer aisle, he says.

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